“Jingle Bells, Jingle Bells, Jingle all the way…

…please make sure you pay your rent, so in your home you’ll stay”So went the lovely message of christmas cheer recently from a Housing Association in Bristol to 250 homes in the area as reported here. They’ve since issued an apology, but it just goes to show, you can spend as much or as little as you want on a project, but whatever the intention, unless you spend time getting the messaging right, you could be making things worse rather than better.