Interesting article on the BBC News site about the need for small businesses to get online and get marketing their sites. Not an e-democracy article as such, but the analogy about the need for online marketing is excellent, and very much applicable to the e-democracy world at the moment.
“Unless you have a well recognised brand name you need to have some way for people to find your site.”
“If you haven’t marketed it properly, it’s like taking a bunch of brochures, putting them in a cupboard and then wondering why sales aren’t going up.”
