[Image courtesy of : Wendelboe on Flickr]
The *devil* in question was indeed the force of office evil that is pointless Powerpoint, and Tom Alcott from the Social Network Company gave us a masterclass in how to keep presentations succinct, engaging and conversational while remaining in total control of your material.
His PechKucha style talk on social network analysis lasted exactly ’6 minutes & 66 seconds’ and covered everything from a crash course in social psychology, the ambiguity of what being ‘connected’ actually means to mapping the spread of engagement and ideas within networks.
At the heart of it was that key question: Who is the most valuable node within any social network? The ‘hub’ (the most connected individual within a community). Or the ‘broker’ (the person who bridges between two communities and therefore allows that idea to spread to new audiences)?
Finding this overlap is something we are fascinated by, as it allows the dialogue to evolve and new participants to join. This was also a central theme to ‘What Would Google Do?’ our last Delib Book Club mail-out which
examines what government, institutions and companies can learn from a company that truly understands the nature of the internet.
So all good stuff and many thanks to Tom for coming in on a very warm and humid Friday afternoon.
Incidentally if ’666′ is the number of the beast, does that mean ’668′ is the neighbour of the beast?
